Most startups fail, and Caitlin wants that to change.
But most PMs and product people don’t know how to choose problems worth solving, validate ideas, and do it all fast enough to survive. Her mission is to help more startup product teams get actionable customer insights systems in place, faster - and make product-market-fit faster, too.
With 13 years of international work experience across User Research, Strategy, Design and founding her own business to help founders and product teams find opportunities, prioritize better, and launch products that matter.
WORKSHOP
Design teams often waste time on research that no one uses or skip research that feels too small for impact. But what is "enough research” for driving better decisions and products?
This workshop will help you identify what enough research looks like in various design team scenarios. Learn to prioritize research that will have the most impact, and earn a seat at the decision-making table.