Martina is a UX/Service Designer and a certified Psychologist = UX Psychologist, working since 2001 on re-designing certain parts of the web.
Since 2009 she was able to influence the eco-systems in big companies like Volkswagen, T-Online, eBay, PayPal, Emirates Airlines, Cortal Consors (BNP Paribas), StepStone, The Co-Operative Bank and many others. She has also supported some chosen start-ups in Europe, primarily by driving their research and strategy phases and therefore establishing a user-centred Design approach and the supporting structures.
Further, Martina is very engaged in sharing her knowledge and experience, so next to public appearances at conferences and meet-ups, she is a mentor for younger, but also experienced colleagues, as well as an instructor/lecturer for UX.
WORKSHOP
Like all other Experience Maps (e.g. User/Customer Journey), the Service Blueprint is a powerful tool to put things into perspective. It gives a bigger picture of the experience users or customers go through, but more so how the company’s internal processes and departments are structured to realise this experience.
More than that, through its workshop setting it helps externalise, discuss, and align different mental models and goals of the various departments – simply put – it gets them on the same page, resulting in a more optimised and streamlined prioritisation, implementation, and optimisation of the corresponding service/product.In this workshop, you'll gain invaluable insights into the power and strategic significance of the Service Blueprint.
Through a blend of case studies from Martina's work and hands-on activities, we'll not only make the learnings tangible, but also prepare you of what to expect, when you yourself undertake the initiative in your organisation.