Fabrice Pöhlmann

Fabrice Pöhlmann

Fabrice Pöhlmann

He / Him

CEO, HelloDesign

Fabrice Pöhlmann is a behavioral designer, UX expert, and coach/lecturer for design thinking.

In his role as CEO of HelloDesign, he and his team support companies in designing exceptional brand experiences and habit-forming digital products.

He started his career as a behavioral designer after an inspiring meet-up at the behavioral design academy in Amsterdam. “That was the first time I really really understood what design actually does and how to understand it in the context of behavior change.”

After training as a Behavioural Designer, Fabrice went deeper and deeper into the subject and books like Hooked, Thinking Fast and Slow, Nudge, Start at the end uncovered more and more chapters of behavioral science.

Today, Fabrice uses most of this knowledge to design digital products. Most recently in the creation of a gaming platform for youth to improve their health literacy. If you want to know more about his work, just contact him.

Besides his work as CEO & Behavioural Designer, he is busy as a content creator and lecturer to pass on his knowledge to young designers.


Featured In

Oct 5th –


How to use psychology to develop innovative products


In classic design thinking, people and their needs are placed at the center. But what if these underlying needs are not what really motivates people and rational solutions are not accepted? If you really want to work in a human-centered way, you must understand how the human brain works. Just as you must follow the laws of physics to build a rocket, behavioral science is the foundation for designing user-centered products and experiences.

What will you learn?


Develop innovative products through psychology


Learn how the human brain works and responds to design


See what successful products and services look like

Who is it for?

Designers interested in human-centric design and wanting to apply psychology methods into their design process.

Hatch Conference

Hatch Conference



An invite-only event for seniors, leads and managers in the UX, UXR and Product Design fields. Limited spots.

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