Fotini Ioakeimidou

Fotini Ioakeimidou

Fotini Ioakeimidou

She / Her

Design Manager, Volvo Cars

Fotini is a human who loves being a designer and also a mother, a dancer, and a writer. She has also had titles like UI Developer, UX Designer, Product Designer, Design Ops Manager, Design Director, and again Design Manager in several fast-changing companies and start-ups in Sweden (Currently Volvo, ex-Klarna, ex-Kry). Today, she loves coaching designers and managers to focus on their niche, and filter away career expectations that don’t suit them. So that all of us they can do what we are best at.


Featured In

Oct 5th –


Assessing impact over skills: A framework to humanize design careers


Design teams are lost in a sea of skills they have to deliver across. UI/UX Design, Research, IA, Interaction Design, Prototyping, Writing, Animation, Coding, Communication... you name it. Evaluating individuals against all those skills is stressful, and confusing. How might we create Design Career frameworks that are simple and self-explanatory? That allows every designer, UX writer, researcher, or manager to grow. How can anyone realize their strengths and values and use those to go forward?

What will you learn?


Identify your strengths as a creative


Set goals that make sense to you or your team


Prioritize impactful actions for your own career

Who is it for?

Anyone who wants to grow to their next role but feels overwhelmed and doesn't know how. Design Managers who need a tool to have meaningful conversations with their employees and help them grow.

Hatch Conference

Hatch Conference



An invite-only event for seniors, leads and managers in the UX, UXR and Product Design fields. Limited spots.

With the support of