She / Her
Author & UX Stategy Consultant
Jaime Levy is an accomplished industry thought leader who has led hundreds of innovative initiatives for enterprises and startups during her 30+ years of digital experience. She is also an O’Reilly Media best-selling author of the book UX Strategy which is now in its second edition and has been translated into nine languages. She now runs her own UX/product strategy consultancy JaimeLevy.de based in Berlin and continues to train thousands of product makers around the globe about UX strategy techniques in her workshops and online masterclasses.
WEBSITE / LINKEDIN
Oct 5th –
Conducting Competitive Research and Analysis for Devising Innovative Products and Services
When building a digital product or service, you need to learn as much as you can about the competition. That’s why conducting market (aka “competitive” or “desk”) research and analysis is a crucial component for aligning your company’s UX design with their business goals. You want to know what’s out there, what’s worked, and what hasn’t. If done rigorously, the research can provide a treasure trove of insights into best practices and outdated manifestations of mental models.
What will you learn?
How to identify direct and indirect digital competitors of a value proposition
How to locate and capture quantitative and qualitative data about both UX and business-centric attributes using a customized shared Google spreadsheet for organizing your research
How to conduct a methodical analysis so that you can take a stance on the opportunity space
Who is it for?
This workshop is geared for UX practitioners and product leads who want to learn UX strategy techniques for designing innovative products.