Designers can increase their impact by becoming a drivers of innovation. What does design driven innovation look like? How can designers go beyond solving existing user problems, and start defining new opportunities?
Who should join?
The designers who believe they are already contributing to innovation at their companies and want to share best practices, plus the designers who want to increase their impact through innovation
What you should know before attending….
Product designers typically think of the value they bring as “crating business value by solving user needs”. This often leaves them in a reactive position, where their work relies on users already experiencing problems. What if we could create value by identifying and creating new business opportunities?