UX research is in the middle of an identity crisis. 2023 started with widespread layoffs and new "automated" research possibilities through Chat GPT. Research operations is making the democratization of UX research into a formal role. In additon, researchers are increasingly pressured to learn quantitative research and data analysis. Some have said that "The UX Research Reckoning is Here." Are we at an inflection point for UX research? The answers may not be easy to hear.
Who should join?
UX Researchers, Designers who research, Research Leads, Design Leads
What you should know before attending….