A London-based Design Manager and CX Strategist with over 11 years of experience in product design. Her expertise in design thinking and behaviour design, combined with her experience in service design and user research, gives her a deep understanding of what drives customer satisfaction.

As a UX consultant, she's helped top-tier companies like Aramex, Mishcon de Reya, and Government of Reykjavik design seamless end-to-end experiences for complex products.

With a master's degree in Management and Entrepreneurship, I bring a unique blend of business acumen and product design skills to the table. I'm also an AIPMM Certified Product Manager and a member of the Human Insights Council of the British Interactive Media Association.

In my free time, I'm a curator at Projector Design Institute, speaker at conferences, and an author for publications such as UX Collective and The Startup.