The Discovery Phase is the initial phase in the UX-design process that involves conducting different types of research, strategy and workshops for informing a unique digital solution. Knowing which types of activities to conduct and how to perform them rigorously is the difference between a real UX/Product Strategist and a hack.
This talk delves into this crucial practice by showcasing the dos and don'ts of stakeholder interviews, problem space exploration, competitive research and analysis, voice-of-the-customer interviews, ideation and alignment workshops, proof-of-concept prototypes and read-out decks. The ultimate goal is to gather enough empirical evidence and stakeholder buy-in to articulate the vision and a roadmap for a successful execution.
What you will learn
Why an empirical practice of user experience strategy is crucial for devising successful online products and services
How to choose from a range of activities that can make up a Discovery Phase and the ideal order to conduct them.
How NOT to run stakeholder interviews and workshops where participants feel like their time is being wasted.
About the speaker
Jaime Levy is an accomplished industry thought leader who has led hundreds of innovative initiatives for enterprises and startups during her 30+ years of digital experience. She is also an O’Reilly Media best-selling author of the book UX Strategy which is now in its second edition and has been translated into nine languages. She now runs her own UX/product strategy consultancy JaimeLevy.de based in Berlin and continues to train thousands of product makers around the globe about UX strategy techniques in her workshops and online masterclasses.