Getting buy-in seems like an endless battle. It's especially hard in a wave of re-organizations. Now, more than ever, it's imperative to get buy-in to ship value quickly and get out of our own way to improve experiences. We will discuss how to effectively communicate with key stakeholders, how to apply design thinking and user-centricity outside of Product, and we will apply some UX laws / psychology influence our interactions with budget-owners and our tech peers. What really works and why?
What you will learn
Effective public speaking to manage up
Persuasion techniques that produce allyship
How to get UX KPIs prioritized
About the speaker
Kevin Hawkins the Global Director of UX at Glovo (a DeliveryHero company) based in Barcelona, Spain. He's a serial startup founder, product designer, and is a seasoned instructor at GrowthTribe and Georgetown University for UX, Design Thinking, and Data Viz. As a Liberian-American that's traveled to 60+ countries, he loves building communities, seeing how the world solves the same problems, and learning about new perspectives. Over 20 years, he’s worked with companies such as Booking.com, PwC, EY, Gap, and more on innovation, design, and digital marketing.