There are a lot of different shapes that illustrate the ideal design process… circles, loops, diamonds, double diamonds, spirals, you name it. But once you transpose it to real life it doesn’t always pan out that smoothly. Real life is messy.

In this talk, José will start by showing how any framework can easily break apart, and conclude by shining a light on how we can circumvent that.

He’ll reflect on how design isn’t really a linear process, and show okay to take detours and try new things. He’ll show us how skateboarding relates with design, and how “learning how to fall”, embracing experimentation and being open to change, can enable designers to create truly innovative solutions.