In the era of AI, UX design is undergoing an unprecedented transformation. In this talk, Jascha will share learnings and practices from developing AI-powered features at Booking.com.
These insights will illustrate how AI is impacting the role of UX design and highlight the unique opportunities it holds for improving user experiences. To fully capitalize on its potential, this talk will address the new skills and forms of interdisciplinary collaboration that designers should embrace in the dynamic landscape of AI-integrated design.
What you will learn
Understand the evolving skill set needed as AI becomes more prevalent in design
How AI is becoming an essential part of every designer's toolkit, and key opportunities it unlocks in the design process
Explore ways in which AI will enhance the user experience beyond the interface, from personalization to accessibility
About the speaker
Jascha is a seasoned design leader and people manager with more than ten years of experience. He currently works as a Design Manager at Booking.com, where he manages high-performing teams and leads high-priority strategic efforts, many of which leverage various AI capabilities. He led the UX work leading to the launch of Booking.com's AI Trip Planner, which combines Large Language Model (LLM) technology from OpenAI's ChatGPT with Booking.com's internal ML models. He is passionate about how AI continues to shape the design field, both in terms of the opportunities and challenges it presents for creating better user experiences, design processes and shaping the role of designers overall.