Keynote

Sep 12

Don't trust the Process

Don't trust the Process

11:40

30 min

Main Stage

About this Session

The design industry has spent years perfecting our processes – double diamond, wireframes, design systems. But AI is changing everything.

As a Product Designer at Anthropic and former Director of Design at Figma, Jenny has seen how our industry's shifted in the past few years and how much AI is speeding that up now. I'll share how embracing high-fidelity prototyping, trusting intuition over process, and getting comfortable with rapid changes leads to better products. We'll explore why these approaches feel uncomfortable (they should!), and why that discomfort is actually a sign we're moving in the right direction.

Who is in this Session

About the Facilitator

Jenny Wen

Jenny Wen

Design Lead

Design Lead

Claude by Anthropic

Claude by Anthropic

Jenny Wen is a product leader and designer who believes in making software both powerful and joyful. Currently a design lead for Claude.ai at Anthropic, Jenny previously served as Director of Design at Figma, where she led teams working on groundbreaking products including FigJam, Slides, and Community. She brought FigJam from concept to launch, helping create a collaborative whiteboarding tool that people actually love using. Jenny loves helping teams be more ambitious together, whether that's imagining novel solutions or shipping higher quality products – all while having fun along the way.

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TICKETS!

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Buy up to 2 tickets with your invitation voucher.

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Conf + Bundles

Workshop Days

Conference Day

Sep 12

Sold Out

Attend the big conference event. Ticket includes drinks, meals and all perks

370

+19% VAT

2-Day Ticket

Sep 10 + 12

Regular Pricing

Attend on Builder's Day as well as the Conference. 2 Day tickets for days 2 and 3 sold out.

720

+19% VAT

3-Day Ticket

Sep 10 + 11+ 12

Regular Pricing

Pick 1 Full day Workshop, 2 Half Day Workshops and attend the conference

1.230

+19% VAT

ALL ONSITE TICKETS INCLUDE

Free Coffee, Tea & Drinks

Breakfast & Lunch

Certificate of Attendance

GET YOUR

TICKETS!

Some tickets require an invitation to purchase.

Buy up to 2 tickets with your invitation voucher.

Online

Conf

Workshops

Conference Day

Sep 12

Sold Out

Attend the big conference event. Ticket includes drinks, meals and all perks

330

+19% VAT

ALL ONSITE TICKETS INCLUDE

Free Coffee, Tea & Drinks

Breakfast & Lunch

Certificate of Attendance

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