How might you stand out in your role, team, or job search? Whether you wan to stand out to your colleagues, boss, recruiters, or hiring managers, it starts with understanding your USERS.

You've likely heard of the customer journey. But, have you considered how the customer journey applies to your career?

In the same way that companies want to get customers to say YES to their products, ultimately you want people to say YES to your – yes to hiring you, giving you that promotion, or even your ideas. In this workshop you will learn how to leverage a timeless sales and marketing tactic, AIDA, to move people to saying YES to you. AIDA stands for Attention, Interest, Desire, and Action and you can't move people to Action unless you do the other 3 As.

Let me know if you need anything else from me.