Workshop
Sep 12
11:40
50 min
Workshop Room
About this Session
How might you stand out in your role, team, or job search? Whether you wan to stand out to your colleagues, boss, recruiters, or hiring managers, it starts with understanding your USERS.
You've likely heard of the customer journey. But, have you considered how the customer journey applies to your career?
In the same way that companies want to get customers to say YES to their products, ultimately you want people to say YES to your – yes to hiring you, giving you that promotion, or even your ideas. In this workshop you will learn how to leverage a timeless sales and marketing tactic, AIDA, to move people to saying YES to you. AIDA stands for Attention, Interest, Desire, and Action and you can't move people to Action unless you do the other 3 As.
Let me know if you need anything else from me.
All signups for roundtables and conference day workshops will begin 2 weeks before the event. You will receive more instructions via email to pre-reserve one slot in any of the closed-capacity sessions, and afterwards, if there are available spaces, you will be able to join the others spontaneously.
Sarah Doody is a UX Researcher and Product Designer with 20 years of experience. She began her career at startups and large companies before launching her own UX consultancy in 2012. Sarah is also the Founder & CEO of Career Strategy Lab, a UX job search accelerator that helps UX and product professionals own their careers. Her clients have been hired at companies including Apple, Blue Origin, Google, JPMorgan Chase, IBM, Salesforce, and more.
