Workshop
Sep 12
15:25
50 min
Workshop Room
About this Session
Join Anna Barba, Vice President Product Design at UserTesting, for a fast-paced, hands-on workshop where you'll create a complete usability test plan from scratch in just 45 minutes. Learn how to zero in on a pivotal product moment, clearly define your goal, user, and task, and craft insightful questions paired with meaningful success signals. Walk away with a reusable, team-ready test plan you can immediately apply to your next research sprint.
All signups for roundtables and conference day workshops will begin 2 weeks before the event. You will receive more instructions via email to pre-reserve one slot in any of the closed-capacity sessions, and afterwards, if there are available spaces, you will be able to join the others spontaneously.
Anna is VP of Product Design at UserTesting where she leads a global team of product designers and UX writers with the mission to enable real human insight and lead a movement for empathy.Anna joined UserZoom (now part of the UserTesting family) over a decade ago, and during her tenure, she has led the growth of the design team, helping scale the company as it expanded into new markets and strengthened its position in the UX research space by accomplishing 12 consecutive quarters of record revenue, leading ultimately to the acquisition by Thoma Bravo and the merger with UserTesting.
With both teams now under her leadership, “drinking our own champagne” has become a key operational ethos at UserTesting, reflecting the company’s commitment to using its own UX research tools to guide product decisions. She has been instrumental in establishing research maturity frameworks and integrating UX measurement into the design process, ensuring the design team leads with data-driven decisions.
