Keynote

Sep 12

What can be made, what should be made

What can be made, what should be made

17:30

30 min

Main Stage

About this Session

The printing press commodified the creation of words, flooding the world with content and raising the value of editors and critics. Today, AI is doing the same for design, making it easy to generate endless outputs. In this new era of abundance, taste becomes a competitive advantage. This talk explores how curation, craft, and a strong point of view will define the next generation of product builders. In a world of commodified creation, those who know what should exist, not just what can, will win.

About the Speaker

About the Facilitator

Cam Worboys

Cam Worboys

Head of Product Design

Head of Product Design

Cash App

Cash App

Cameron is a hands-on Head of Product Design currently working at Cash app. Prior to Cash, Cam has led award winning work for Wise, Beats by Dre and Apple. His background primarily focuses on large-scale consumer-facing products, with an emphasis on core experience teams and global design systems. Some of his most notable work includes the recent Wise Rebrand and the redesign of Beats' digital experiences.

As a designer and leader, he is passionate about collaborating with great people to create exceptional work.

GET YOUR

TICKETS!

Some tickets require an invitation to purchase.

Buy up to 2 tickets with your invitation voucher.

Conf + Bundles

Workshop Days

Online

Conference Day

Sep 12

Early Bird Pricing (Same as 2024!)

Attend the big conference event. Ticket includes drinks, meals and all perks

330

+19% VAT

2-Day Ticket

Sep 10 + 12

Early Bird Pricing (Same as 2024!)

Attend on Builder's Day as well as the Conference. 2 Day tickets for days 2 and 3 sold out.

720

+19% VAT

Save

€60

3-Day Ticket

Sep 10 + 11+ 12

Early Bird Pricing (Same as 2024!)

Pick 1 Full day Workshop, 2 Half Day Workshops and attend the conference

1.230

+19% VAT

ALL TICKETS INCLUDE

Free Coffee, Tea & Drinks

Delicious Breakfast, Lunch & Dinner

Certificate of Attendance

GET YOUR

TICKETS!

Some tickets require an invitation to purchase.

Buy up to 2 tickets with your invitation voucher.

Conf

Workshops

Online

Conference Day

Sep 12

Early Bird Pricing (Same as 2024!)

Attend the big conference event. Ticket includes drinks, meals and all perks

330

+19% VAT

2-Day Ticket

Sep 10 + 12

Early Bird Pricing (Same as 2024!)

Attend on Builder's Day as well as the Conference. 2 Day tickets for days 2 and 3 sold out.

720

+19% VAT

Save

€60

3-Day Ticket

Sep 10 + 11+ 12

Early Bird Pricing (Same as 2024!)

Pick 1 Full day Workshop, 2 Half Day Workshops and attend the conference

1.230

+19% VAT

ALL TICKETS INCLUDE

Free Coffee, Tea & Drinks

Delicious Breakfast, Lunch & Dinner

Certificate of Attendance