Samuel Huber is a Swiss entrepreneur and researcher dedicated to introducing planetary perspectives to organizations. As a Founder of For Planet Strategy Lab, he explores new ways of creating regenerative value. Previously, he was Strategy Director at leading Japanese design firm Goodpatch, a founding member of future think tank UBS Y, worked long nights for ARTonAIR, a New York art gallery and radio station, and advocated for agroecology with Biovision. Samuel holds an award-winning PhD on ‘Strategizing as Prototyping’ from the from the University of St. Gallen. His academic journey spans sociology, communication science, economics, management, and design, taking him to the Universities of Zurich, St. Gallen, Stanford, and Keio in Tokyo.