Blair Fraser is a design leader passionate about helping teams tackle complex problems through collaboration, facilitation, and human-centered design. As a lead designer and manager at UserTesting, he enables companies to connect with their audiences, get valuable feedback and make better, insight-driven decisions. With 13+ years of experience spanning finance, startups, agencies, and L&D, Blair specializes in workshopping, strategy, and building impactful products.
Beyond design in his day job, he explores his own challenges with perfectionism and self-doubt through The Imperfect Designer, a Substack publication dedicated to helping creatives embrace imperfection and navigate the realities of their craft.
Sep 12
Keynote
10:40
30 min
Main Stage
Learn how design teams can elevate what’s possible by understanding and defining the often-neglected superpower of product design: vision. Through a cinematic, storytelling-driven format, I’ll use familiar movie moments to illustrate why visionary design matters.
