WORKSHOP
Strategy & Biz Day
About this Workshop
Design is more than pixels and prototypes—it’s a driver of strategic business outcomes. This workshop takes participants on a journey from buy/sell persuasion tactics to show/tell demonstration of measurable design impact. Whether you’re a seasoned leader or an aspiring one, this session offers practical tools to amplify your team’s autonomy, foster trust, and align design with business goals.
You’ll walk away equipped to move beyond defending design to demonstrating its value, confidently navigating complex stakeholder relationships while building an environment where your team—and their contributions—thrive.
Join us for an interactive session packed with inspiration, practical exercises, and fresh perspectives on leading with impact, authenticity, and data-driven clarity.
Who is it for?
It’s ideal for those looking to move beyond advocating for design to demonstrating its measurable impact, fostering trust, and aligning design with business goals. Whether you're transitioning into leadership or refining your strategic influence, this session provides practical tools to help your team thrive.
About the facilitator
Daniel O'Connell, Director of Design at HelloFresh, transforms Enterprise UX through innovation and operational excellence. Passionate about reimagining enterprise tools, he uses discovery, definition sprints, and enterprise design systems to deliver scalable, user-centric solutions. Daniel aligns user needs with business goals, crafting holistic experiences that drive value. By leveraging rapid prototyping and external collaboration, he accelerates delivery and shortens the path from concept to deployment, enabling faster time to market.
