WORKSHOP
Strategy & Biz Day
About this Workshop
Join David, a Lead Product Designer with expertise in Growth Hacking and fast-paced experimentation. Together, we'll explore how design directly drives business results. You'll gain practical insights:
Discover successful monetization strategies from various industries that you can adapt to your own business context
Design an end-to-end subscription service that maximizes conversion, retention, and revenue
Learn proven frameworks for continuous product experimentation that deliver measurable results
Develop skills for making data-informed decisions that enhance user experience and improve metrics
Who is it for?
For senior designers and early design leaders who want to deepen their understanding of monetization strategies, particularly subscription models. It’s ideal for those involved in product strategy, pricing decisions, or growth initiatives, as well as those looking to develop skills in experimentation and data-driven decision-making.
About the facilitator
A design leader with over 18 years of experience, David currently manages designers at SumUp while also driving strategic initiatives hands-on. They have led key efforts across Global Design, Point-of-Sale systems, Invoices, and AI-powered Expenses. With a strong focus on data, user research, collaboration, and agile workflows, David consistently delivers user-centric solutions. Their belief is clear: a simple, consistent, and enjoyable User Experience creates real business impact.
