atrina Alcorn is a global product design executive and award-winning author. She has built two highly successful design practices in her 20 years in the tech industry. The first was the UX practice at Hot Studio, a boutique agency in San Francisco (bought by Facebook in 2013). The second was at Autodesk, where she centralized the digital design teams and drove a 5x increase in global e-commerce, and measurable improvements in customer satisfaction. Most recently, Katrina led one of the world’s largest design practices at IBM. IBM’s 3,000 designers create software, hardware, brand, and web experiences powered by AI and used by millions worldwide. Under Katrina’s leadership, IBM Design drove major improvements to customer satisfaction and won a record number of product design awards. Katrina is also the author of an award-winning book, “Maxed Out: American Moms on the Brink”, about the challenges mothers face in the workplace, and she’s an advocate for workplace culture that supports the reality of modern-day families.