Serena is a NYC-based user researcher who specializes in ensuring user needs remain at the center of all design work. She is passionate about research because it expresses deep empathy for users, promotes collaboration, and is the perfect balance of the left & right brain, satisfying her creative itch. She has worked in industries such as food, fitness, B2B analytics tooling, music, & more. Today, she’s a Sr UX Researcher at Etsy, where she’s focused on growing conscientious e-commerce buyers.