Establishing design as a vital component in strategic decision-making

Establishing design as a vital component in strategic decision-making

Atelier 1

Atelier 1

15:00

17:30

-

17:30

19:00

19:00

About this Workshop

The workshop intends to equip leaders, strategists, and designers with the tools and insights necessary to integrate design principles into the heart of strategic planning and execution.

What you’ll learn

By highlighting successful examples of design-led strategies, the program underscores the importance of a holistic approach to problem-solving that combines creativity, user-centricity, and strategic foresight. Attendees will leave with a comprehensive understanding of how to leverage design as a strategic tool to drive change, enhance competitive advantage, and create impactful solutions that resonate with stakeholders and customers alike.

Agenda

  • INTRO (10 Min): Welcome and teacher intro

  • WARMUP (20 Min): Group intros & warm-up

  • STRATEGY (30 Min): Designer as strategic leader framework

  • METRICS (30 Min(: Understanding product/business metrics. Why designers fail to be strategic. & Measuring impact for members and the business

  • USERS FIRST (30 Min): User research refresh

  • VISION & ROADMAP (15 Min): Designer as strategic visionary

  • Break

  • DISCUSSION (30 Min): In pairs, then in groups of 4

  • Shareout (20 Min(

  • BLUE SKY GROUP ACTIVITY (25 Min): Bringing it all together

About the Facilitator

Cal Thompson

Cal Thompson

Cal Thompson (they/them) is the VP of Product Design and Research at Headspace, shepherding the work of Headspace's human-centered Product Design team and scientific outcomes Research team that ensures Headspace’s offerings are effective. They are the author of the Product Design Strategy course with Future London Academy and a trained mindfulness teacher.

Previously, Cal was a Design Director at Fjord/Accenture in San Francisco leading healthcare innovation, travel and digital experience initiatives for clients like NTT Docomo, Target, Carnival, Southwest Airlines, Walmart, and Kaiser Permanente.

In both work and life, Cal works towards the evolution of society, culture, and humanity. They work towards a world of digital and urban spaces that are ecologically centered, and citizens who are prosocial, empowered and compassionate. 

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Conference & Bundles

Workshop Days

September 4th

Design Craft Day

Less than 6 Tickets left

Includes one of the 5 full day workshops

€480

+ VAT

Sold Out

September 5th

Design Ops & Strategy Day

Sold Out

Pick between different classes and enjoy a seated dinner and keynote

€600

+ VAT

Sold Out

Get Tickets

Bundles

Single Day

September 4

Design Craft Day

Less than 20 Tickets Left

Includes one of the 5 full day workshops

€480

+ VAT

Get Tickets

September 5

Design Ops & Strategy Day

Pick between different workshops and enjoy a keynote & dinner

€600

+ VAT

Apply for an Invite

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