About this Workshop
Design has been partially isolated from strategic discussions for a while — it’s time to change that and make design function equally involved in strategic thinking on different levels. Great products that achieved business success have combined both: high-quality user experience and growth strategies. We can’t isolate one from another, and today we will practice how to create an environment for designers to drive positive change while being more business-focused.
What you’ll learn
We will take a business context from one of the top tech products (e.g. Canva, Loom, etc.), and use the insights that I gather directly from their company leader on Growthmates interview. Then we will use it as a foundation to uncover the growth opportunity and practice in building a business case around it.
Agenda
09:30 - 10:00: Greetings + Splitting into small groups
10:00 - 11:00: Intro + Live discussion: Practical Frameworks and Strategies to Harmonize User-centricity with Business Impact
11:00 - 12:30: Practice & Deep work in small groups: uncovering growth opportunities, brainstorming ideas, creating business cases
12:30 - 13:00: Speed Pitches: Sharing Outcomes stories
13:00 - 13:30: Reflection on Key takeaways & Wrap up
Kate is a Growth Advisor, ex-Miro Head of Growth Product Design (6+ years). Kate was a a part of a Design and Growth Leadership, founding Miro Growth Team, created experiences for the whole funnel from Activation to Monetisation, built new verticals like Miroverse. Currently, Kate is a Growth Advisor on the intersection of PLG and User experience, and a Founder of Growthmates — building connections between Growth, Design, and Product leaders and making these insights available for all.