Shaping AI Product Behavior

Shaping AI Product Behavior

Description

Most designers working on AI products are focused on the wrong layer. They're refining interfaces while the actual experience: how the model responds, what it prioritizes, where it draws lines is being decided in engineering meetings they're not in. System prompts are UX writing. Data decisions are research decisions. Evaluation frameworks are definitions of quality. These have always been design's domain. The tools are just different now.

This workshop closes the gap between the UX skills designers already have and the AI-specific materials they haven't been taught to use. Participants will work hands-on with system prompts, data auditing, and evaluation frameworks, learning to shape what a model does, not just how its output is displayed. The shift from designing screens to designing behavior is the most significant expansion of design's scope in a generation. This workshop is where that shift becomes practical.

Who is it for?

Product designers, researchers working on AI features who want a practical method for anticipating harm, not just discussing it. Especially relevant for teams shipping AI that touches sensitive contexts, automated decisions, or vulnerable user groups.

Top 3 Learnings

#1

#1

#1

Understand the shift from deterministic interfaces to non-deterministic behavior and learn to design for systems that produce outcomes rather than display them.

Understand the shift from deterministic interfaces to non-deterministic behavior and learn to design for systems that produce outcomes rather than display them.

#2

#2

#2

Embrace data, context, and evals as your new design materials.

Embrace data, context, and evals as your new design materials.

#3

#3

#3

Map where model behavior is shaped inside organizations, identify the gaps where design is absent, and build a strategy to advocate for UX involvement in the AI development flywheel

Map where model behavior is shaped inside organizations, identify the gaps where design is absent, and build a strategy to advocate for UX involvement in the AI development flywheel

ASSESSMENT

Strategy

Strategy

Strategy

Business

Business

Business

Technical

Technical

Technical

Leadership

Leadership

Leadership

Facilitated by

Paz Perez

Paz Perez

Paz Perez

Founder

Founder

Founder

Nothing Fancy AI

Nothing Fancy AI

Nothing Fancy AI

Paz has led AI design solutions used by millions across the tech ecosystems of San Francisco and New York. At Google, she built the “Gen AI for UX Teams” program from the ground up, empowering hundreds of colleagues to confidently navigate and apply AI in their work.

She coined the term “Model Designer”, inspired by the early work of content designers shaping AI models. It became a new role in the industry, now with presence in companies like OpenAI, Figma, and Google.

She is at the forefront of defining how UX can influence how models behave. Before moving into UX, Paz spent 8 years as an architect designing public schools in New York City and Barcelona, an experience that shaped her ability to lead complex systems and create inclusive, culturally aware experiences. Now she lives in Southern Spain, where she co-founded an AI consultancy firm, Nothing Fancy.

Tickets open soon

Ticket sale opens on March 18th, 10 AM CET.

Save up to €200 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Online

Sep 16+17+18

SAVE €

200

Super IC Day + Strategy Day + Conference

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

Until June 1st

+19% VAT

Sep 17+18

SAVE €

100

Strategy & Biz Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

Until June 1st

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

Until June 1st

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Tickets open soon

Ticket sale opens on March 18th, 10 AM CET.

Save up to €200 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Online

Sep 16+17+18

SAVE €

200

3 Days Full Access Pass

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

+19% VAT

Sep 17+18

SAVE €

100

Strategy Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Tickets open soon

Tickets sale opens March 18th

Save up to €150 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Online

Sep 16+17+18

SAVE €

200

3 Day Pass

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

Until June 1st

+19% VAT

Sep 17+18

SAVE €

100

Strategy & Biz Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

Until June 1st

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

Until June 1st

+19% VAT

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026