About this Workshop
Data is everywhere. But what data can meaningfully inform design decisions and how do we prove business impact of UX? Understanding and quantifying the impact of design and design teams is crucial for both practitioners and stakeholders, but many design leaders are slowed by the many questions that sit at the intersection of data and design.
What you’ll learn
This workshop aims to explore methodologies and metrics that go beyond traditional analytics, providing a comprehensive framework for assessing the true impact of design on user experience, engagement, and positive business outcomes. The session is a deep dive into data and design. We will skip past basic qualitative and quantitative metrics and methodologies. Instead we’ll focus on how these tools can be better integrated into the design team processes and decision making.
Agenda
Data-informed workflows:
Deep dive into the relevant and irrelevant aspects of NPS, Customer Effort, eNPS scores, and other brand / CX health metrics
Integration of relevant CX metrics into design workflows
Team dynamics:
Introduction of key performance indicators (KPIs) and objectives and key results (OKRs) for assessing team dynamics, collaboration efficiency, and project outcomes.
Constructive assessment of individual contributions and collective efforts.
Fostering an environment conducive to creativity and experimentation Alignment with Business Goals:
Exploration of metrics bridging the gap between design initiatives and key business performance indicators.
Illustration through case studies and real-world examples of design impact on user satisfaction, retention, and ROI improvement.
Culture by design
Guidance how to incorporate data into a culture of design
Addressing the practical realities of how to implement data driven design in ways that are additive and inclusive
With a background in strategy - business, brand, and CX, Kate's been working with designers, creatives and product owners for most of her career.
In many cases, she's the default "data" person, called in to help make sense of the numbers. She's learned from some of the greatest data analysts and have applied this strategic design point of view to work with the Lufthansa Group, IKEA, and Deutsche Telekom.