Sep 18

Workshop Lab

Building Authority Through Content

Building Authority Through Content

Lab Room B

Lab Room B

12:20

12:20

60 Min

60 Min

The most recognized designers aren’t always the best.
They’re the most visible.

This masterclass is about becoming known, finding the story only you can tell and sharing it consistently on LinkedIn. We’ll tap into your origin, background, and expertise to shape a narrative that positions you in the market, makes your work visible, and attracts new opportunities:

  • Job offers or promotions

  • Speaking engagements

  • Networking at scale


Through a mix of short lectures, practical frameworks, and hands-on activities, you’ll learn how to write about the work you’ve already done. We’ll extract stories, knowledge, and experience that capture the attention of the right readers.

Facilitated by

Thijs Kraan

Thijs Kraan

Founder

Founder

Narratif

Narratif


Thijs Kraan is the founder of Narratif, where he helps design studios become category leaders through positioning, strategy, and content. He has published daily on LinkedIn for over four years and worked with hundreds of designers, leaders, and founders, from solo practitioners to big tech leaders, helping them become recognized voices in their market.

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© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026