Sep 18
Keynote
Can Research Scale Without Losing Depth?
Can Research Scale Without Losing Depth?
Dome Stage
Dome Stage
15:30
15:30
25 Min
25 Min
Recorded
Recorded
AI is rapidly becoming part of the research toolkit, but where does it create real value? Air France and BilendiUX explored this question through a qualitative study conducted across France and the Netherlands using innovative Gen-AI research tools.
We'll share practical lessons from the field, including participant engagement, moderation, analysis, and the impact of AI on research workflows. A candid look at what AI changes, and what still requires human expertise.
ON STAGE:

Marie-Cécile Le Roy
Marie-Cécile Le Roy
Design Manager
Design Manager
Air France
Air France
Marie-Cécile Le Roy is the Design Manager Ops and Research Strategist at Air France, where she has championed user-centricity for over 18 years. She leads the Design Ops team, overseeing Research, Design Systems, Accessibility, and operational excellence.
Having evolved through roles like User Researcher and UX Manager, her practice is built on two decades of field experience and furthered by certifications from Human Factors International and Le Laptop.
Today, Marie-Cécile leverages this maturity to scale design workflows and research impact, ensuring that human-centered methodologies remain at the core of the airline’s large-scale digital transformation.

Orkan Dolay
Orkan Dolay
Group Director Product Innovation
Group Director Product Innovation
Bilendi
Bilendi
Orkan Dolay is Group Director Product Innovation at Bilendi, where he leads the integration and development of BilendiUX and Bilendi Discuss. He empowers UX teams—including Marie-Cécile and the Air France team—to scale user research through innovative qualitative tech and participant recruitment.
With nearly 15 years in research leadership (former COO at respondi), Orkan bridges technical innovation with the everyday needs of UX professionals, supporting the design community through platforms like BilendiUX.
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Sep 18
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Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.
Regular Price
€75
+ 19% VAT*
Sep 18
SAVE €
100
Online - 5 Passes
Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.
Regular Price
€300
+ 19% VAT*
Sep 18
SAVE €
250
Online - 10 Passes
Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.
Regular Price
€500
+ 19% VAT*
Included with onsite ticket
Materials & Recordings
Hatch Welcome Kit
Food & Drinks
Certificate of Attendance
Accepted payment methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Get Online Tickets
Get Online Tickets
Onsite tickets are sold out. Online tickets available.
Onsite
Online
Sep 18
Online Single Pass
Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.
Regular Price
€75
+ 19% VAT*
Sep 18
SAVE €
100
Online - 5 Passes
Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.
Regular Price
€300
+ 19% VAT*
Sep 18
SAVE €
250
Online - 10 Passes
Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.
Regular Price
€500
+ 19% VAT*
Includes access, food & drinks, materials and certificate of attendance
Accepted payment methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
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