Marie-Cécile Le Roy is the Design Manager Ops and Research Strategist at Air France, where she has championed user-centricity for over 18 years.  She leads the Design Ops team, overseeing Research, Design Systems, Accessibility, and operational excellence.

Having evolved through roles like User Researcher and UX Manager, her practice is built on two decades of field experience and furthered by certifications from Human Factors International and Le Laptop.
Today, Marie-Cécile leverages this maturity to scale design workflows and research impact, ensuring that human-centered methodologies remain at the core of the airline’s large-scale digital transformation.

Director and Co-founder of BilendiUX (formerly Tandemz), a solution designed to simplify participant recruitment for UX research and product discovery, now trusted by over 160 clients in France such as Air France KLM, Alan and many more.

With years of expertise in the field, she supports UX and Product teams in setting up high-quality research and defining effective user-centered strategies.

Before diving into the world of Research Tech, Marine honed her product-centric vision as a Product Owner and CSM at Lucca, a leading SaaS HRIS provider. This dual background allows her to bridge the gap between technical constraints, business goals, and user needs.