Sep 18

Keynote

Can Research Scale Without Losing Depth?

Can Research Scale Without Losing Depth?

Dome Stage

Dome Stage

15:30

15:30

25 Min

25 Min

Recorded

Recorded

AI is rapidly becoming part of the research toolkit, but where does it create real value? Air France and BilendiUX explored this question through a qualitative study conducted across France and the Netherlands using innovative Gen-AI research tools.
We'll share practical lessons from the field, including participant engagement, moderation, analysis, and the impact of AI on research workflows. A candid look at what AI changes, and what still requires human expertise.

ON STAGE:

Marie-Cécile Le Roy

Marie-Cécile Le Roy

Design Manager

Design Manager

Air France

Air France

Marie-Cécile Le Roy is the Design Manager Ops and Research Strategist at Air France, where she has championed user-centricity for over 18 years.  She leads the Design Ops team, overseeing Research, Design Systems, Accessibility, and operational excellence.

Having evolved through roles like User Researcher and UX Manager, her practice is built on two decades of field experience and furthered by certifications from Human Factors International and Le Laptop.
Today, Marie-Cécile leverages this maturity to scale design workflows and research impact, ensuring that human-centered methodologies remain at the core of the airline’s large-scale digital transformation.

Orkan Dolay

Orkan Dolay

Group Director Product Innovation

Group Director Product Innovation

Bilendi

Bilendi

Orkan Dolay is Group Director Product Innovation at Bilendi, where he leads the integration and development of BilendiUX and Bilendi Discuss. He empowers UX teams—including Marie-Cécile and the Air France team—to scale user research through innovative qualitative tech and participant recruitment.

With nearly 15 years in research leadership (former COO at respondi), Orkan bridges technical innovation with the everyday needs of UX professionals, supporting the design community through platforms like BilendiUX.

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Get Online Tickets

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Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026