You’ve done your research, and the findings are solid. Yet somehow the conversation moves on, and the business decision doesn’t change. Insights don’t create impact on their own - how you communicate them does. In this interactive workshop, we’ll tackle one of the hardest (and most overlooked) skills in UX: turning observations into insights that inspire action.

You’ll learn practical techniques for connecting research to business outcomes and presenting them in a compelling way. On top of that, we’ll also experiment with AI as a thinking partner - to strengthen your narratives and help tailor insights for different stakeholders. If you’ve ever wondered why some research gets remembered while other research gets archived, this workshop is for you.