Design ROI in marketplaces is not polish. It is compounding profit.

Tanisha makes the case for design as a strategic driver rather than a service function, shaping product bets early and influencing conversion, trust, and liquidity before anyone else has framed the problem. The designers who do this well show up before the brief, treat speed as a constraint rather than a deadline, and build systems that make the right thing the easiest thing.

In an era defined by AI, impact means system behavior over time: calibrated trust, graceful failure, and risk-adjusted ROI. Tanisha breaks down the outcomes design can own and defend, how to make that work legible to the business, and how to ship and prove results that stick.