Sep 18
Keynote
At a time when the cost of code has vanished and the barriers to entry have collapsed, teams everywhere are facing the same question: “What do we want to build?
It’s a question designers have been wrestling with for decades, and one that Design as a discipline is well suited to answer. Like all creative acts, though, it relies less on specific skills or well-worn processes than it does on something harder to teach — the ability to embrace the ambiguity of the blank page and to act with conviction and courage.
Drawing on stories from his experiences at Apple, his lengthy career in Silicon Valley, and even the Apollo moon landings, Bob shares examples of creative courage in action, arguing that courage is now the essential mindset we all need to develop.
