Sep 18
Keynote
The Courage to Design
The Courage to Design
Main Stage
Main Stage
09:45
09:45
25 Min
25 Min
Streams Live
Streams Live
At a time when the cost of code has vanished and the barriers to entry have collapsed, teams everywhere are facing the same question: “What do we want to build?
It’s a question designers have been wrestling with for decades, and one that Design as a discipline is well suited to answer. Like all creative acts, though, it relies less on specific skills or well-worn processes than it does on something harder to teach — the ability to embrace the ambiguity of the blank page and to act with conviction and courage.
Drawing on stories from his experiences at Apple, his lengthy career in Silicon Valley, and even the Apollo moon landings, Bob shares examples of creative courage in action, arguing that courage is now the essential mindset we all need to develop.
ON STAGE:

Bob Baxley
Bob Baxley
Author & Executive Consultant
Author & Executive Consultant
Bob Baxley is a veteran design executive who has built and led teams at Apple, Pinterest, Yahoo!, and ThoughtSpot, shaping products used by hundreds of millions worldwide.
Drawing on his 35 years of experience in Silicon Valley, Bob blends his personal experiences with tech history, design philosophy, and even references to the Apollo moon landings to reveal timeless lessons about creativity and leadership.
A sought-after speaker, Bob has appeared at global conferences and TEDx events from London to Tel Aviv to Bangalore, as well as at internal gatherings for Target, Figma, LinkedIn, and others. His voice can be heard on dozens of podcasts including Design Better and Lenny’s Podcast. He now advises startups, mentors design leaders, and co-hosts the podcast “Reconsidering.”
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Sep 18
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Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.
Regular Price
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Sep 18
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100
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Regular Price
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Sep 18
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Online - 10 Passes
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Regular Price
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Certificate of Attendance
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VISA, Mastercard, AMEX
Bank Transfer
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Get Online Tickets
Get Online Tickets
Onsite tickets are sold out. Online tickets available.
Onsite
Online
Sep 18
Online Single Pass
Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.
Regular Price
€75
+ 19% VAT*
Sep 18
SAVE €
100
Online - 5 Passes
Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.
Regular Price
€300
+ 19% VAT*
Sep 18
SAVE €
250
Online - 10 Passes
Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.
Regular Price
€500
+ 19% VAT*
Included with onsite ticket
Materials & Recordings
Hatch Welcome Kit
Food & Drinks
Certificate of Attendance
Accepted payment methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Get Online Tickets
Get Online Tickets
Onsite tickets are sold out. Online tickets available.
Onsite
Online
Sep 18
Online Single Pass
Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.
Regular Price
€75
+ 19% VAT*
Sep 18
SAVE €
100
Online - 5 Passes
Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.
Regular Price
€300
+ 19% VAT*
Sep 18
SAVE €
250
Online - 10 Passes
Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.
Regular Price
€500
+ 19% VAT*
Includes access, food & drinks, materials and certificate of attendance
Accepted payment methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
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© Hatch Conference 2026