Daniel O'Connell, Director of Design at HelloFresh, transforms Enterprise UX through innovation and operational excellence. Passionate about reimagining enterprise tools, he uses discovery, definition sprints, and enterprise design systems to deliver scalable, user-centric solutions. Daniel aligns user needs with business goals, crafting holistic experiences that drive value. By leveraging rapid prototyping and external collaboration, he accelerates delivery and shortens the path from concept to deployment, enabling faster time to market.