Hiba is an independent product and UX practitioner with over 10 years of experience across Berlin, Dubai, and Montreal. She writes about cultural intelligence as both an advantage and an anchor at a time when speed and AI are redefining what good product and design looks like.

Currently leading product for the kyu Collective, one of the world's most inspiring networks of designers, strategists, data scientists, and storytellers, she most recently took on the challenge of designing collaboration tools for 23 creative firms. Her decade with startups has taken her through countless build-measure-learn cycles across knowledge management, health and wellness, and business intelligence. Products she has shaped have been used by teams at the Skoll Foundation, GE, the Obama Foundation, Salesforce, Docker, and more.