Lade Tawak is a problem solver, connector, and creator working across Research, UX/CX, Product, and AI Strategy. For over 10 years she has helped startups, agencies, and multinationals across Sub-Saharan Africa, Europe, North America, and Asia unlock the insights and actions needed to improve operations, reduce churn, and create better experiences.

An international speaker and writer, she has contributed to ESOMAR, UXInsight Festival, World IA Day, World Usability Conference, Google Dev Fest, and Business Insider SSA, among others. She is deeply committed to community building, mentoring individuals and startups through ForCreativeGirls, Ladies That UX Amsterdam, Google for Startups, and beyond, with a particular focus on supporting women entering and advancing in tech.

Her work has been recognised across multiple platforms, including being named one of She Leads Africa Top 50 Rising Motherland Moguls in 2025 and as a finalist in the NINJA Awards in 2024. Whether coaching individuals through career transitions or helping businesses implement AI strategy, her focus is always the same: clear problems, meaningful goals, and real results.