Join
Paz
at Hatch

Speaker
Paz Perez
Paz Perez
AI Design Consultant
AI Design Consultant
,
,
Nothing Fancy AI
Nothing Fancy AI
Paz has led AI design solutions used by millions across the tech ecosystems of San Francisco and New York. At Google, she built the “Gen AI for UX Teams” program from the ground up, empowering hundreds of colleagues to confidently navigate and apply AI in their work.
She coined the term “Model Designer”, inspired by the early work of content designers shaping AI models. It became a new role in the industry, now with presence in companies like OpenAI, Figma, and Google.
She is at the forefront of defining how UX can influence how models behave. Before moving into UX, Paz spent 8 years as an architect designing public schools in New York City and Barcelona, an experience that shaped her ability to lead complex systems and create inclusive, culturally aware experiences. Now she lives in Southern Spain, where she co-founded an AI consultancy firm, Nothing Fancy.
KEYNOTE
Dome Stage
Dome Stage
14:30
14:30
The Model Is the Experience
The core of your AI product is being designed without you. System prompts, data decisions, evaluation frameworks: these are UX decisions, and right now engineering and product are making them. Paz shows designers how to move upstream before by understanding how it all works.
The core of your AI product is being designed without you. System prompts, data decisions, evaluation frameworks: these are UX decisions, and right now engineering and product are making them. Paz shows designers how to move upstream before by understanding how it all works.
Stay up to date!
Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.
© Hatch Conference 2026
Stay up to date!
Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.
© Hatch Conference 2026
Stay up to date!
Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.
© Hatch Conference 2026