Rachel Kobetz is a transformative design leader who rebuilds organizational operating models to make exceptional products the system, not the exception via redesigned decision infrastructure, quality standards, experience architectures, and AI-native workflows. She's done this across PayPal, Expedia, Bank of America, Amazon, and Samsung, tackling platform scale and AI realities.

As Chief Design Officer at PayPal, she leads 400+ designers and researchers, driving the shift from payments to commerce platform across 350 million accounts (PayPal, Venmo, Braintree). Her focus: AI as foundational infrastructure, scalable quality, and startup speed at global scale.

She advises founders at inflections and writes her popular Substack, Defining Experience, on experience systems, leadership, and future company building.