Anticipating AI Consequences in Products

Anticipating AI Consequences in Products

Anticipating AI Consequences in Products

Description

Your AI feature works as intended. It also just recommended something harmful to a vulnerable user, automated a decision nobody agreed to, or reinforced a bias nobody checked for.

These are not edge cases.
They are predictable consequences that teams consistently fail to anticipate because they lack a structured way to think about them. Ethics checklists do not survive contact with roadmaps.

This workshop replaces them with something that does. Participants bring a real AI flow from their product and work through a practical process to map where harm can emerge across users, agents, and systems, identify failure points before launch, encode guardrails and escalation paths directly into the workflow, and build a monitoring approach for after deployment.

You leave with a working canvas you can bring into your next cross-functional review on Monday morning.

Who is it for?

Product designers, researchers working on AI features who want a practical method for anticipating harm, not just discussing it. Especially relevant for teams shipping AI that touches sensitive contexts, automated decisions, or vulnerable user groups.

Top 3 Learnings

#1

#1

#1

Mapping where harm emerges in AI flows

Mapping where harm emerges in AI flows

#2

#2

#2

Encoding guardrails into workflows: moving from abstract ethics principles to concrete escalation paths and constraints that live inside the product.

Encoding guardrails into workflows: moving from abstract ethics principles to concrete escalation paths and constraints that live inside the product.

#3

#3

#3

Building post deployment monitoring for consequences: designing lightweight signals that surface when your AI is causing harm after launch, so you can act before users have to report it.

Building post deployment monitoring for consequences: designing lightweight signals that surface when your AI is causing harm after launch, so you can act before users have to report it.

ASSESSMENT

Strategy

Strategy

Strategy

Business

Business

Business

Technical

Technical

Technical

Leadership

Leadership

Leadership

Facilitated by

Itamar Medeiros

Itamar Medeiros

Itamar Medeiros

VP of Design Strategy

VP of Design Strategy

VP of Design Strategy

SAP

SAP

SAP

Originally born in Brazil, I currently live in Germany, where I work as VP of Design Strategy at SAP SuccessFactors. Working in the Information Technology industry since 1998, I've been a juror for several international design competitions. As an Information Design specialist, I served on the board of the Brazilian Society of Information Design and held several lecturing positions in various design programs around the world, including the Department of Design of Universidade Federal de Pernambuco (Brazil), École de Design Nantes Atlantique (France), Lasalle College (Mexico), and Raffles Design Institute at DongHua University (China).

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026