WorkshopS

Super IC Day

Designing AI Experiences that Adapt to User Intent

Designing AI Experiences that Adapt to User Intent

Designing AI Experiences that Adapt to User Intent

Description

Create new experiences that crackle with awareness and agency, adapting to your users in the moment. These are intelligent interfaces: dashboards that design themselves, apps that manifest on demand, agents that show up as “just another user” in your interface, and much more.

In this hands-on workshop, you’ll explore a wide range of newly possible experiences and practical design patterns for AI-powered interfaces. You'll learn the framework and techniques for designing these new experiences responsibly by prototyping an intelligent interface throughout the day.

This session is NOT about tooling, workflow, or design productivity. It’s about using AI as a design material to enable newly possible experiences. What should you make, and why?

You’ll discover this full range of possibilities through four key postures—tools, agents, copilots, and chat—plus a dozen novel experience patterns you can put to use immediately in your daily practice. You’ll get hands-on with models, too, using LLMs to bring your prototype to life by wiring the interface to user intent.

Who is it for?

This workshop is for designers, product leaders, and design-minded developers who want to create entirely new categories of experience with AI—who are interested in AI for product, not just productivity. If you’re looking for imaginative perspective on what you might make and the patterns and processes to make it happen, this is for you.

Top 3 Learnings

#1

#1

#1

Evolve from crafting static interfaces to directing systems that make design decisions in real time.

Evolve from crafting static interfaces to directing systems that make design decisions in real time.

#2

#2

#2

Discover a wide range of experiences beyond text-based agents and chat.

Discover a wide range of experiences beyond text-based agents and chat.

#3

#3

#3

Learn to wire interface to intent by giving AI the context and agency to manage the behavior of your interface.

Learn to wire interface to intent by giving AI the context and agency to manage the behavior of your interface.

ASSESSMENT

Strategy

Strategy

Strategy

Business

Business

Business

Technical

Technical

Technical

Leadership

Leadership

Leadership

Facilitated by

Josh Clark

Josh Clark

Josh Clark

Principal

Principal

Principal

Big Medium

Big Medium

Big Medium

Josh Clark is principal of Big Medium, a digital agency that helps complex organizations design for what’s next. Josh is a 30-year veteran in emerging technology, user experience, and design innovation. His projects include future-friendly interfaces for AI, connected devices, and the web for many of the world’s biggest companies.

He is co-author with Veronika Kindred of the book Sentient Design: Designing Intelligent Interfaces with AI (Rosenfeld Media). Josh is also author of several other books, including “Designing for Touch” (A Book Apart) and “Tapworthy: Designing Great iPhone Apps” (O’Reilly).

Veronika Kindred

Veronika Kindred

Veronika Kindred

Designer and Researcher

Designer and Researcher

Designer and Researcher

Big Medium

Big Medium

Big Medium

Veronika Kindred is a designer and researcher at Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies. She is co-author with Josh Clark of the book the book Sentient Design: Designing Intelligent Interfaces with AI (Rosenfeld Media). She travels internationally to lead Sentient Design workshops and speak to teams at startups and Fortune 100 companies alike.

Veronika holds degrees from New York University (Politics and Data Science) and the Fashion Institute of Technology (Photography). Her photographs have appeared in O, The Oprah Magazine and UN Women. Her research has ranged from AI’s effect on user experience to mobile technology’s impact on African political engagement to the nuances of congressional climate hearings.

Get your Ticket

Save up to €200 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Leadership

Online

Sep 16+17+18

SAVE €

200

Super IC Day + Strategy Day + Conference

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

Until June 1st

+19% VAT

Sep 17+18

SAVE €

100

Strategy & Biz Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

Until June 1st

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

Until June 1st

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Save up to €200 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Leadership

Online

Sep 16+17+18

SAVE €

200

3 Days Full Access Pass

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

+19% VAT

Sep 17+18

SAVE €

100

Strategy Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Tickets sale opens March 18th

Save up to €200 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Online

Sep 16+17+18

SAVE €

200

3 Day Pass

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

Until June 1st

+19% VAT

Sep 17+18

SAVE €

100

Strategy & Biz Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

Until June 1st

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

Until June 1st

+19% VAT

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026