WorkshopS

Super IC Day

Designing AI Experiences that Adapt to User Intent

Designing AI Experiences that Adapt to User Intent

Designing AI Experiences that Adapt to User Intent

Description

Create new experiences that crackle with awareness and agency, adapting to your users in the moment. These are intelligent interfaces: dashboards that design themselves, apps that manifest on demand, agents that show up as “just another user” in your interface, and much more.

Your session leaders are the authors of the book Sentient Design: Crafting Intelligent Interfaces with AI (which you'll receive complimentary as part of the workshop). Sentient Design maps the landscape of possibility when designers team up with a technology that can make user-facing design decisions in real time. What happens when you weave intelligence into the interface itself? How do you actually do it, and how do roles shift when you do?

In this hands-on workshop, you’ll explore a wide range of newly possible experiences and practical design patterns for AI-powered interfaces. You'll learn the framework and techniques for designing these new experiences responsibly by prototyping an intelligent interface throughout the day.

This session is NOT about tooling, workflow, or design productivity. It’s about using AI as a design material to enable newly possible experiences. What should you make, and why?

You’ll discover this full range of possibilities through four key postures—tools, agents, copilots, and chat—plus a dozen novel experience patterns you can put to use immediately in your daily practice. You’ll get hands-on with models, too, using LLMs to bring your prototype to life by wiring the interface to user intent.

Who is it for?

This workshop is for designers, product leaders, and design-minded developers who want to create entirely new categories of experience with AI—who are interested in AI for product, not just productivity. If you’re looking for imaginative perspective on what you might make and the patterns and processes to make it happen, this is for you.

Top 3 Learnings

#1

#1

#1

Evolve from crafting static interfaces to directing systems that make design decisions in real time.

Evolve from crafting static interfaces to directing systems that make design decisions in real time.

#2

#2

#2

Discover a wide range of experiences beyond text-based agents and chat.

Discover a wide range of experiences beyond text-based agents and chat.

#3

#3

#3

Learn to wire interface to intent by giving AI the context and agency to manage the behavior of your interface.

Learn to wire interface to intent by giving AI the context and agency to manage the behavior of your interface.

ASSESSMENT

Strategy

Strategy

Strategy

Business

Business

Business

Technical

Technical

Technical

Leadership

Leadership

Leadership

Facilitated by

Josh Clark

Josh Clark

Josh Clark

Author

Author

Author

Sentient Design

Sentient Design

Sentient Design

Josh Clark is principal of Big Medium, a digital agency that helps complex organizations design for what’s next. Josh is a 30-year veteran in emerging technology, user experience, and design innovation. His projects include future-friendly interfaces for AI, connected devices, and the web for many of the world’s biggest companies.

He is co-author with Veronika Kindred of the book Sentient Design: Designing Intelligent Interfaces with AI (Rosenfeld Media). Josh is also author of several other books, including “Designing for Touch” (A Book Apart) and “Tapworthy: Designing Great iPhone Apps” (O’Reilly).

Veronika Kindred

Veronika Kindred

Veronika Kindred

Author

Author

Author

Sentient Design

Sentient Design

Sentient Design

Veronika Kindred is a designer and researcher at Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies. She is co-author with Josh Clark of the book the book Sentient Design: Designing Intelligent Interfaces with AI (Rosenfeld Media). She travels internationally to lead Sentient Design workshops and speak to teams at startups and Fortune 100 companies alike.

Veronika holds degrees from New York University (Politics and Data Science) and the Fashion Institute of Technology (Photography). Her photographs have appeared in O, The Oprah Magazine and UN Women. Her research has ranged from AI’s effect on user experience to mobile technology’s impact on African political engagement to the nuances of congressional climate hearings.

Get your Ticket

Workshops and bundles are sold out. Onsite tickets running low. Early Bird ends in May

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Early Bird

€420

€380

Until June 1st

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Early Bird

from €760

Until June 1st

+19% VAT

WORKSHOPS

Single Day Workshops

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Early Bird

from €500

Until June 1st

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Onsite tickets running low. Early Bird ends in May

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Early Bird

€420

€380

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Early Bird

from €760

+19% VAT

WORKSHOPS

Single Day Workshop

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Early Bird

from €500

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Onsite tickets running low. Early Bird ends in May

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Early Bird

€420

€380

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Early Bird

from €760

+19% VAT

WORKSHOPS

Single Day Workshops

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Early Bird

from €500

+19% VAT

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026

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Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026