Designers increasingly want influence over business outcomes, OKRs, and strategic planning but often lack clarity on how to step into that space with confidence and credibility. This hands-on strategy workshop takes you behind the scenes of how design can move from supporting OKRs to influencing how they are shaped.

Drawing from real work at Mews, a fast-scaling hospitality tech unicorn, participants experience a live case study: how design evolved from supporting individual Key Results to facilitating a cross-functional, end-to-end OKR spanning Sales, Marketing, Product, Tech, Customer Success, Finance, and Operations. This is not a theory session. It is a working simulation. Participants will experience the same workshop formats and artifacts used to connect OKRs to customer journeys, surface dependencies across teams, reveal ripple effects between Key Results, and reframe business initiatives through a human-centered narrative. The facilitation framework that positioned design as a strategic partner beyond R&D is the one you will use in the room.

You will leave not just inspired but equipped to run a similar session in your own organization and position yourself as a strategic partner in business decision-making.