You've got hours of session recordings, dozens of open-ended responses, and a deadline that isn't moving. AI can synthesise feedback faster - but hand over too much, and you risk losing the nuance that makes research valuable in the first place. In this workshop, we'll tackle one of the trickiest balances in research today: knowing what to fold into AI and what to keep firmly human.

You'll learn practical techniques for using AI to spot patterns across sessions and cut analysis time, drawing on real workflows from Saskia Wiesebron, Senior UX Researcher at HelloFresh. On top of that, we'll build a framework for deciding what to hand off, what to protect, and how to explain that balance to your team. If you've ever wondered whether speeding up your synthesis is costing you insight quality, this workshop is for you.