Saskia Wiesebron is a Research Strategist at HelloFresh with a decade of experience in innovation consulting and global enterprise. Her background spans automotive, healthcare, fintech, and e-commerce, where she specializes in understanding human behavior to build user-centered, market-viable experiences. She thrives at the intersection of complex problem-solving and strategic product impact. A French-born Dutch-American, Saskia has designed strategies across the US and Europe and is currently based in Berlin.