Sep 18

Keynote

Build Fast, Abandon Faster

Build Fast, Abandon Faster

Main Stage

Main Stage

11:30

11:30

Streams Live

Streams Live

Most systems are not hard to maintain because something went wrong. They are hard to maintain because that is how they were designed.

Somewhere along the line, building and maintaining became opposites, and maintenance lost. It became invisible, uncredited work, the thing you do when you have fallen behind. Kyle argues that maintenance is the pivotal early design decision that really counts, and that stewardship is the orientation that makes it possible.

Drawing on a decade of building content and AI systems at scale, this session offers a practical approach to designing for maintenance from the start. Through frameworks for making maintenance legible and measurable, Kyle makes the case that designers who treat stewardship as core to their practice are not just better at shipping. They are the ones whose work survives after shipping, too.

ON STAGE:

Kyle Alexander

Kyle Alexander

Lead Model Designer

Lead Model Designer

ex Block

ex Block

Kyle Alexander has spent the better part of a decade rebuilding content design functions at companies that didn’t realize they had them—Fidelity, Credit Karma, Square—and then demonstrating what they’re actually capable of.

Formerly at Block, he works at the intersection of content design, design systems, and model alignment, developing the frameworks and tools that teams use to decide how systems should behave and then recover when they get it wrong.

Outside of the work itself, he's committed to growing the field through speaking and writing. He argues that, at its best, content design is one of the most consequential practices in AI product development.

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Regular Price

from €800

+19% VAT

WORKSHOPS

Single Day Workshops

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Regular Price

from €540

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Regular Price

from €800

+19% VAT

WORKSHOPS

Single Day Workshop

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Regular Price

from €540

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026

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© Hatch Conference 2026