Sep 18

Keynote

The Tools That Shape Us

The Tools That Shape Us

Main Stage

Main Stage

14:30

14:30

Streams Live

Streams Live

For nearly 20 years, interface design has been dominated by tools built on the same paradigm: same canvas, same layers panel, same constraints. When everyone uses the same tool, it is little wonder that interfaces start to look and feel the same.

Jonny argues that AI risks making this worse, pulling design further towards the mean through auto-generated sameness. But the same technology can be turned against that tendency: not to design for us, but to help create new tools that encourage a genuine diversity of expression.

This optimistic talk brings examples of truly novel ideas in tool-building from both solo designers and scaled design teams, drawing parallels with music and art to make the case for why right now can and must be the end of the monolithic design app. Jonny challenges the room to imagine a world where designers build not only their own visual styles, but the very means by which they create them.

ON STAGE:

Jonny Burch

Jonny Burch

Designer & Founder

Designer & Founder

Near Future

Near Future

Jonny has been a designer and founder for nearly two decades. He's convinced we're at the start of a new product design era, defined not by AI itself, but by what it unlocks: deeper creativity, more divergent ideas and faster experimentation.

As co-founder of Near Future, he helps companies like Wise and Attio navigate AI adoption without flattening the very human thinking that makes products great. When he's not helping others with AI adoption, he's at his personal studio Toy, building the design tools he's felt the lack of for his whole career.

Previously he was CEO of Progression (raised $6m, exited 2024) and helped to scale Deliveroo's design team in its early years.

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Sep 18

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Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026