Sep 18

Keynote

The Tools That Shape Us

The Tools That Shape Us

Main Stage

Main Stage

14:30

14:30

Streams Live

Streams Live

For nearly 20 years, interface design has been dominated by tools built on the same paradigm: same canvas, same layers panel, same constraints. When everyone uses the same tool, it is little wonder that interfaces start to look and feel the same.

Jonny argues that AI risks making this worse, pulling design further towards the mean through auto-generated sameness. But the same technology can be turned against that tendency: not to design for us, but to help create new tools that encourage a genuine diversity of expression.

This optimistic talk brings examples of truly novel ideas in tool-building from both solo designers and scaled design teams, drawing parallels with music and art to make the case for why right now can and must be the end of the monolithic design app. Jonny challenges the room to imagine a world where designers build not only their own visual styles, but the very means by which they create them.

ON STAGE:

Jonny Burch

Jonny Burch

Designer & Founder

Designer & Founder

Near Future

Near Future

Jonny has been a designer and founder for nearly two decades. He's convinced we're at the start of a new product design era, defined not by AI itself, but by what it unlocks: deeper creativity, more divergent ideas and faster experimentation.

As co-founder of Near Future, he helps companies like Wise and Attio navigate AI adoption without flattening the very human thinking that makes products great. When he's not helping others with AI adoption, he's at his personal studio Toy, building the design tools he's felt the lack of for his whole career.

Previously he was CEO of Progression (raised $6m, exited 2024) and helped to scale Deliveroo's design team in its early years.

Get your Ticket

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Onsite

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SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Regular Price

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+19% VAT

WORKSHOPS

Single Day Workshops

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

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from €540

+19% VAT

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Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Regular Price

from €800

+19% VAT

WORKSHOPS

Single Day Workshop

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Regular Price

from €540

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026