Sep 18
Keynote
Trust directly conflicts with how products get funded and measured. The conflict is not new. AI just makes it harder to ignore.
Sara argues that designing for trust is a problem of conviction. Fixing the moments where users hesitate or second-guess what they are seeing takes more than design. It takes the conversations and decisions most teams avoid.
Drawing from work with Suno, The Atlantic, and best-in-breed product choices, she breaks down what it costs to take trust seriously, why most products will not pay the price, and what to do about it.
