Sep 18

Keynote

The Trust Gap

The Trust Gap

Main Stage

Main Stage

12:20

12:20

Streams Live

Streams Live

Trust directly conflicts with how products get funded and measured. The conflict is not new. AI just makes it harder to ignore.

Sara argues that designing for trust is a problem of conviction. Fixing the moments where users hesitate or second-guess what they are seeing takes more than design. It takes the conversations and decisions most teams avoid.

Drawing from work with Suno, The Atlantic, and best-in-breed product choices, she breaks down what it costs to take trust seriously, why most products will not pay the price, and what to do about it.

ON STAGE:

Sara Vienna

Sara Vienna

Chief Design Officer

Chief Design Officer

Metalab

Metalab

As Chief Design Officer, Sara leads Metalab’s Research, Strategy, and Design to ship best-in-class products. Metalab, recently listed as one of Fast Company’s Design Companies of the Year, made its name designing for companies like Slack, Uber, Pitch, Instacart, and Headspace. Her team continues to leave its mark across emerging startups and household names such as Suno, Midjourney, Nike, Pika, and The Atlantic.

Sara is also an advisor to Metalab's Venture Fund companies, helping early-stage start-ups become the next unicorn. On her own time, she advises under-represented and design founders with a passion for mental health and productivity spaces.

Prior to Metalab, she led design in packaging, web, apps, print, and physical product for Benefit Cosmetics, MAKE Magazine, Anthony Bourdain, HGTV, and Huge. She’s accepted awards from Apple, Awwwards, The Cooper-Hewitt Design Museum, The Webbys, and Digiday to name a few.

She lives on the island of Oahu, Hawaii with her family and soaks up as much salt and sun as she can get.

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Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026