Sep 18

Keynote

The Trust Gap

The Trust Gap

Main Stage

Main Stage

12:20

12:20

Streams Live

Streams Live

Trust directly conflicts with how products get funded and measured. The conflict is not new. AI just makes it harder to ignore.

Sara argues that designing for trust is a problem of conviction. Fixing the moments where users hesitate or second-guess what they are seeing takes more than design. It takes the conversations and decisions most teams avoid.

Drawing from work with Suno, The Atlantic, and best-in-breed product choices, she breaks down what it costs to take trust seriously, why most products will not pay the price, and what to do about it.

ON STAGE:

Sara Vienna

Sara Vienna

Chief Design Officer

Chief Design Officer

Metalab

Metalab

As Chief Design Officer, Sara leads Metalab’s Research, Strategy, and Design to ship best-in-class products. Metalab, recently listed as one of Fast Company’s Design Companies of the Year, made its name designing for companies like Slack, Uber, Pitch, Instacart, and Headspace. Her team continues to leave its mark across emerging startups and household names such as Suno, Midjourney, Nike, Pika, and The Atlantic.

Sara is also an advisor to Metalab's Venture Fund companies, helping early-stage start-ups become the next unicorn. On her own time, she advises under-represented and design founders with a passion for mental health and productivity spaces.

Prior to Metalab, she led design in packaging, web, apps, print, and physical product for Benefit Cosmetics, MAKE Magazine, Anthony Bourdain, HGTV, and Huge. She’s accepted awards from Apple, Awwwards, The Cooper-Hewitt Design Museum, The Webbys, and Digiday to name a few.

She lives on the island of Oahu, Hawaii with her family and soaks up as much salt and sun as she can get.

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SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

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VISA, Mastercard, AMEX

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Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Regular Price

from €800

+19% VAT

WORKSHOPS

Single Day Workshop

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Regular Price

from €540

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026