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Sara
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Speaker
Sara Vienna
Sara Vienna
Chief Design Officer
Chief Design Officer
,
,
Metalab
Metalab
As Chief Design Officer, Sara leads Metalab’s Research, Strategy, and Design to ship best-in-class products. Metalab, recently listed as one of Fast Company’s Design Companies of the Year, made its name designing for companies like Slack, Uber, Pitch, Instacart, and Headspace. Her team continues to leave its mark across emerging startups and household names such as Suno, Midjourney, Nike, Pika, and The Atlantic.
Sara is also an advisor to Metalab's Venture Fund companies, helping early-stage start-ups become the next unicorn. On her own time, she advises under-represented and design founders with a passion for mental health and productivity spaces.
Prior to Metalab, she led design in packaging, web, apps, print, and physical product for Benefit Cosmetics, MAKE Magazine, Anthony Bourdain, HGTV, and Huge. She’s accepted awards from Apple, Awwwards, The Cooper-Hewitt Design Museum, The Webbys, and Digiday to name a few.
She lives on the island of Oahu, Hawaii with her family and soaks up as much salt and sun as she can get.
KEYNOTE
Main Stage
Main Stage
12:20
12:20
The Trust Gap
Trust conflicts with how products get funded and measured. The conflict is not new. AI just makes it harder to ignore. Sara draws from work with Suno and The Atlantic to break down what it actually costs to take trust seriously, and why most products will not pay it.
Trust conflicts with how products get funded and measured. The conflict is not new. AI just makes it harder to ignore. Sara draws from work with Suno and The Atlantic to break down what it actually costs to take trust seriously, and why most products will not pay it.
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© Hatch Conference 2026
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Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.
© Hatch Conference 2026