Sep 18

Keynote

You Don't Want to Be a Design Engineer

You Don't Want to Be a Design Engineer

Main Stage

Main Stage

10:30

10:30

25 Min

25 Min

Streams Live

Streams Live

Design engineering is sold as the perfect evolution for designers: high demand, good pay, future-proof. But there is more to the job than making pretty interfaces.

Mehmet draws on real production experience to reveal what design engineering actually demands at senior levels: less creative design work and far more serious software engineering. Tech debt management, performance optimization, deployment pipelines, incident response, dependency management, and team politics. A rewarding career path, but one that can feel a lot like becoming an engineer.

This provocative, contrarian talk cuts through the hype to give designers an honest assessment before they make the jump. Attendees leave with a concrete breakdown of the non-glamorous tasks design engineers actually do, a realistic framework for evaluating whether the path is right for them, and a clear picture of other high-demand alternatives worth considering.

ON STAGE:

Mehmet Baytaş

Mehmet Baytaş

Creative Director

Creative Director

Moment (ex Attio)

Moment (ex Attio)

Mehmet Aydın Baytaş, known as Baytaş, is a designer and engineer specializing in technical leadership for brand expression and innovative user interfaces.

Now at Attio, a next-generation CRM platform, Baytaş works with the marketing team as a design engineer. His approach fuses technical precision with brand storytelling, creating interfaces that feel intuitive yet ambitious, drawing from his experience building products at startups and research labs.

Formerly an academic with a PhD in human-computer interaction design, he conducted award-winning research, built research teams, and raised more than $5M for research on emerging user interface technologies. He continues design scholarship through his Design Discipline project, publishing a podcast, opinions, and design curation.

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© Hatch Conference 2026