Sep 18

Keynote

You Don't Want to Be a Design Engineer

You Don't Want to Be a Design Engineer

Main Stage

Main Stage

10:30

10:30

Streams Live

Streams Live

Design engineering is sold as the perfect evolution for designers: high demand, good pay, future-proof. But there is more to the job than making pretty interfaces.

Mehmet draws on real production experience to reveal what design engineering actually demands at senior levels: less creative design work and far more serious software engineering. Tech debt management, performance optimization, deployment pipelines, incident response, dependency management, and team politics. A rewarding career path, but one that can feel a lot like becoming an engineer.

This provocative, contrarian talk cuts through the hype to give designers an honest assessment before they make the jump. Attendees leave with a concrete breakdown of the non-glamorous tasks design engineers actually do, a realistic framework for evaluating whether the path is right for them, and a clear picture of other high-demand alternatives worth considering.

ON STAGE:

Mehmet Aydın Baytaş

Mehmet Aydın Baytaş

Design Engineer

Design Engineer

Attio

Attio

Mehmet Aydın Baytaş, known as Baytaş, is a designer and engineer specializing in technical leadership for brand expression and innovative user interfaces.

Now at Attio, a next-generation CRM platform, Baytaş works with the marketing team as a design engineer. His approach fuses technical precision with brand storytelling, creating interfaces that feel intuitive yet ambitious, drawing from his experience building products at startups and research labs.

Formerly an academic with a PhD in human-computer interaction design, he conducted award-winning research, built research teams, and raised more than $5M for research on emerging user interface technologies. He continues design scholarship through his Design Discipline project, publishing a podcast, opinions, and design curation.

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Regular Price

from €800

+19% VAT

WORKSHOPS

Single Day Workshops

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Regular Price

from €540

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Bundles

Bundles 2 Day & 3 Day

Attend 2 or 3 days including the Conference Day. All tickets have sold out

Regular Price

from €800

+19% VAT

WORKSHOPS

Single Day Workshop

Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)

Regular Price

from €540

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get your Ticket

Workshops and bundles are sold out. Last few onsite tickets available.

Onsite

Online

SEP 18

Conference Day Onsite Pass

Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.

Regular Price

€420

+19% VAT

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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© Hatch Conference 2026

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Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026