Sep 18

Keynote

You Don't Want to Be a Design Engineer

You Don't Want to Be a Design Engineer

Main Stage

Main Stage

10:30

10:30

Streams Live

Streams Live

Design engineering is sold as the perfect evolution for designers: high demand, good pay, future-proof. But there is more to the job than making pretty interfaces.

Mehmet draws on real production experience to reveal what design engineering actually demands at senior levels: less creative design work and far more serious software engineering. Tech debt management, performance optimization, deployment pipelines, incident response, dependency management, and team politics. A rewarding career path, but one that can feel a lot like becoming an engineer.

This provocative, contrarian talk cuts through the hype to give designers an honest assessment before they make the jump. Attendees leave with a concrete breakdown of the non-glamorous tasks design engineers actually do, a realistic framework for evaluating whether the path is right for them, and a clear picture of other high-demand alternatives worth considering.

ON STAGE:

Mehmet Aydın Baytaş

Mehmet Aydın Baytaş

Design Engineer

Design Engineer

Attio

Attio

Mehmet Aydın Baytaş, known as Baytaş, is a designer and engineer specializing in technical leadership for brand expression and innovative user interfaces.

Now at Attio, a next-generation CRM platform, Baytaş works with the marketing team as a design engineer. His approach fuses technical precision with brand storytelling, creating interfaces that feel intuitive yet ambitious, drawing from his experience building products at startups and research labs.

Formerly an academic with a PhD in human-computer interaction design, he conducted award-winning research, built research teams, and raised more than $5M for research on emerging user interface technologies. He continues design scholarship through his Design Discipline project, publishing a podcast, opinions, and design curation.

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026