Samantha Lim is an independent product and innovation advisor, and the founder of Relei, an AI platform that helped consultancies transform project work into revenue-generating sales and marketing assets.

Originally a product designer, she brings over 15 years of experience building B2B platforms, fintech ventures, and enterprise solutions across Europe and Asia. Her work includes launching digital products for organizations such as HSBC, ServiceNow, Accenture, Finleap, and national initiatives like Singapore's Networked Trade Platform.

She is particularly focused on how AI is reshaping professional services — especially within design, strategy, and innovation firms — and how leaders can stay commercially relevant, maintain a strong craft edge, and rethink their positioning in an AI-driven market.