Join
Sofía Santos
at Hatch

Facilitator
Facilitator
Sofía Santos
Sofía Santos
Staff Service Designer
Staff Service Designer
,
,
Mews
Mews
A Madrid-based service designer who has spent the last 3.5 years scaling design practice at Mews, a hospitality tech unicorn. Raised by a maker and drawn to mountains, she brings a hands-on sensibility to complex systems, making the invisible visible and turning messy ideas into action.
At Mews, she works with the Ecosystem team shaping experiences across all products and contributing to company-wide OKRs. Before that, nearly five years at Globant saw her designing Salesforce products for BBVA Enterprise and collaborating with major clients across finance and automotive.
Facilitation is central to her practice, not as an end in itself, but as a tool for driving strategy and bringing structure to ambiguity. She has spoken at Mews Con, R&D Con, and Celonis Madrid, and in 2025 took on the role of Women's ERG Ambassador at Mews, advocating for DEI through community building and public presentations.
She believes the industry needs more people who can hold complexity and turn it into clarity, and that is exactly where she does her best work.
Sessions
Sep 17
Sep 17
Strategy & Biz Day
Strategy & Biz Day
From Key Results to Strategic Partner
This workshop uses a real case study from Mews to show how design moved from executing Key Results to facilitating the OKRs themselves.
This workshop uses a real case study from Mews to show how design moved from executing Key Results to facilitating the OKRs themselves.
Get Online Tickets
Get Online Tickets
Onsite tickets are sold out. Online tickets available.
Onsite
Online
SEP 18
Conference Day Onsite Pass
Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.
Regular Price
€420
+19% VAT
Bundles
Bundles 2 Day & 3 Day
Attend 2 or 3 days including the Conference Day. All tickets have sold out
Regular Price
from €800
+19% VAT
WORKSHOPS
Single Day Workshops
Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)
Regular Price
from €540
+19% VAT
Included with onsite ticket
Materials & Recordings
Hatch Welcome Kit
Food & Drinks
Certificate of Attendance
Accepted payment methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Get Online Tickets
Get Online Tickets
Onsite tickets are sold out. Online tickets available.
Onsite
Online
SEP 18
Conference Day Onsite Pass
Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.
Regular Price
€420
+19% VAT
Bundles
Bundles 2 Day & 3 Day
Attend 2 or 3 days including the Conference Day. All tickets have sold out
Regular Price
from €800
+19% VAT
WORKSHOPS
Single Day Workshop
Attend the Strategy & Biz Day or the Super IC Day individually and pick your workshop(s)
Regular Price
from €540
+19% VAT
Included with onsite ticket
Materials & Recordings
Hatch Welcome Kit
Food & Drinks
Certificate of Attendance
Accepted payment methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Get Online Tickets
Get Online Tickets
Onsite tickets are sold out. Online tickets available.
Onsite
Online
SEP 18
Conference Day Onsite Pass
Attend the main event on September 18th, and access 2 stages, roundtables, and onsite workshops. Includes meals and drinks.
Regular Price
€420
+19% VAT
Includes access, food & drinks, materials and certificate of attendance
Accepted payment methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
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© Hatch Conference 2026
Stay up to date!
Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.
© Hatch Conference 2026
Stay up to date!
Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.
© Hatch Conference 2026