
Facilitator
Facilitator
Sofía Santos
Sofía Santos
Staff Service Designer
Staff Service Designer
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Mews
Mews
A Madrid-based service designer who has spent the last 3.5 years scaling design practice at Mews, a hospitality tech unicorn. Raised by a maker and drawn to mountains, she brings a hands-on sensibility to complex systems, making the invisible visible and turning messy ideas into action.
At Mews, she works with the Ecosystem team shaping experiences across all products and contributing to company-wide OKRs. Before that, nearly five years at Globant saw her designing Salesforce products for BBVA Enterprise and collaborating with major clients across finance and automotive.
Facilitation is central to her practice, not as an end in itself, but as a tool for driving strategy and bringing structure to ambiguity. She has spoken at Mews Con, R&D Con, and Celonis Madrid, and in 2025 took on the role of Women's ERG Ambassador at Mews, advocating for DEI through community building and public presentations.
She believes the industry needs more people who can hold complexity and turn it into clarity, and that is exactly where she does her best work.
Sessions
Sep 17
Sep 17
Strategy & Biz Day
Strategy & Biz Day
From Key Results to Strategic Partner
This workshop uses a real case study from Mews to show how design moved from executing Key Results to facilitating the OKRs themselves.
This workshop uses a real case study from Mews to show how design moved from executing Key Results to facilitating the OKRs themselves.
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Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.
© Hatch Conference 2026
Stay up to date!
Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.
© Hatch Conference 2026