A product designer who thrives at the intersection of high-level strategy and meticulous execution. She specializes in Product-Led Growth and currently leads strategic design at a Finnish-born AI startup, acquired by a US firm, that transforms mobile scans into architectural floor plans.

Beyond her core practice, she is a dedicated mentor and content creator. Through her newsletter, LinkedIn presence, and an upcoming senior-level design course, she is committed to helping designers move from pixel-pushers to genuine business partners, bringing the same doer mindset to community building that she brings to her craft.

She believes the best user experiences are the ones that move the needle for the business, and she builds with that conviction at every level of her work.