Architecting an 
AI Strategy for 
High-Scale Design

Architecting an 
AI Strategy for 
High-Scale Design

Description

How do design leaders scale quality when velocity is a primary business requirement? At Cloudflare, the answer was to empower designers to become builders, using AI not as a shortcut but as a strategic tool for process architecture and long-term quality. This workshop provides a roadmap for transitioning from manual execution to AI-accelerated strategy, moving well beyond the hype to show what sustainable, thoughtful automation actually looks like in a high-output design organization.

The session is structured around a four-month transition case study: the real journey from AI anxiety to designers contributing directly to production-ready codebases. Participants work through a strategic friction audit using a Sludge vs Soul matrix to identify which tasks are fit for automation and which must stay human. From there, the workshop moves into building a multi-LLM prompt library, architecting platform-agnostic agent instructions compatible with Gemini, Claude, and GPT-4 that scale across teams without locking into a single tool. The final sections address measurement and leadership buy-in, shifting the conversation from time saved to metrics that matter: engineering trust, design system integrity, and UI consistency at scale.

The through-line is a question every design leader working in high-velocity environments eventually has to answer: where is the threshold of good enough, and how do you automate the sludge without losing the soul?

Who is it for?

Design leaders, staff designers, and senior practitioners who are responsible for scaling design operations and are feeling the tension between shipping velocity and maintaining quality. This workshop is for people who need more than inspiration. They need a proven framework, real artifacts, and a tested playbook for integrating AI into cross-functional workflows without sacrificing the craft that makes their work worth accelerating.

Top 3 Learnings

#1

#1

#1

Identify which tasks in their own workflows are high effort and low value, and therefore fit for automation

Identify which tasks in their own workflows are high effort and low value, and therefore fit for automation

#2

#2

#2

Create a reusable, team-wide prompt library that accelerates output without compromising design system or codebase standards.

Create a reusable, team-wide prompt library that accelerates output without compromising design system or codebase standards.

#3

#3

#3

Measure and sell AI strategy beyond time saved through the Velocity Framework Scorecard

Measure and sell AI strategy beyond time saved through the Velocity Framework Scorecard

ASSESSMENT

Strategy

Strategy

Strategy

Business

Business

Business

Technical

Technical

Technical

Leadership

Leadership

Leadership

Facilitated by

Thi Le

Thi Le

Thi Le

Senior Product Designer

Senior Product Designer

Senior Product Designer

Cloudflare

Cloudflare

Cloudflare

Thi is a Senior Product Designer with over 12 years of experience in enterprise and security platforms, currently focused on Zero Trust products at Cloudflare. She began her career in web and front-end development before moving into product design, and is now growing into a Lead role while staying deeply committed to hands-on craft, systems thinking, and mentoring through the work itself.

Growing up in Vietnam without full internet access, she experienced firsthand how technology can reshape human connection. When she moved to the US in 2009, her first video call with her parents from nearly 9,000 miles away brought them all to tears. That moment shaped a lasting conviction: technology at its best collapses distance and makes us more human.

That belief extends into how she thinks about AI, seeing it as a tool that accelerates workflows and expands creative potential. She believes AI literacy, curiosity, and ethical judgment are becoming essential skills, and that human-centered thinking matters now more than ever.

Tickets open soon

Ticket sale opens on March 18th, 10 AM CET.

Save up to €200 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Online

Sep 16+17+18

SAVE €

200

Super IC Day + Strategy Day + Conference

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

Until June 1st

+19% VAT

Sep 17+18

SAVE €

100

Strategy & Biz Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

Until June 1st

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

Until June 1st

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Tickets open soon

Ticket sale opens on March 18th, 10 AM CET.

Save up to €200 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Online

Sep 16+17+18

SAVE €

200

3 Days Full Access Pass

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

+19% VAT

Sep 17+18

SAVE €

100

Strategy Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

+19% VAT

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Tickets open soon

Tickets sale opens March 18th

Save up to €150 bundling multiple days. Onsite tickets require an application to purchase.

Bundles

Single Day

Online

Sep 16+17+18

SAVE €

200

3 Day Pass

Attend all 3 days, including the full day and 2 half day workshops selection with the biggest savings.

Early Bird

€1.430

€1.300

Until June 1st

+19% VAT

Sep 17+18

SAVE €

100

Strategy & Biz Day + Conference

Choose two half day workshops on the second day (September 17) and attend the Conference Day (September 18)

Early Bird

€980

€900

Until June 1st

+19% VAT

Sep 16+18

SAVE €

100

Super IC Day + Conference

Choose a full day workshop on the first day (September 16) and attend the Conference Day (September 18)

Early Bird

€810

€780

Until June 1st

+19% VAT

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026

Stay up to date!

Get announcements before anyone else, plus special sales and discounts. Unsubscribe at any time.

© Hatch Conference 2026